ABOUT US

For the women who did everything “right” and still found themselves back on dating apps.

OUR MISSION

We learned how to be a wives, mothers, professionals…

But nobody taught us how to date in the age of the swipe.

the afterswipe™ exists for the women who did everything “right” — and still found themselves back on dating apps, staring at profiles that make no sense, decoding mixed signals, and wondering when the rules quietly changed. Because they did.

This is not a self-help brand. It’s not therapy. And it’s definitely not “manifest your husband” advice

This is for women who are done taking modern dating personally.

Not because you’re bitter. Because you’re paying attention.

This is a cultural autopsy of modern dating.

WHO WE ARE

A movement built around one simple truth:

Dating changed. The rules changed. But nobody updated the women.

This is a community rooted in empathy, honesty, and shared experience.

We bring together the insight of relationship psychology, the joy of personal reinvention, and the power of collective support to help women thrive in the most confusing chapters of their lives.

WHAT WE BELIEVE

The old rules don’t work anymore.

Modern dating is an attention economy. Apps gamified connection. Social media made relationships performative. And the result is a culture where ambiguity is normalized — and women are blamed for wanting clarity.

“If he wanted to, he would” is not a strategy.
Dating doesn’t just reveal them. It reveals you.
You don’t need fixing. You need a new operating system.

WHY IT MATTERS

Dating advice hasn’t evolved at the same pace as dating culture.

Most women are still operating on rules written for a world that no longer exists — and wondering why they keep getting hurt. We don’t sell fairy tales. We offers perspective, language, and relief. Because there’s life — and fun — after the ring comes off.

And this part of the story deserves better writing.

WHAT WE DO

Tools and experiences designed for our real lives.

the afterwipe™ is a multi-platform movement that includes books, live events, conversations, community, and cultural commentary designed to help women: